Accelerate your growth and make your mark with Fingerprint for Success.*

  • Identify your unique entrepreneurial talents.
  • Illuminate your business blind spots.
  • Use science and tools to find, inspire and get the best from yourself, your co-founders and team.

*Just so you know, we're powered by science, not unicorns and moonbeams.

Fingerprint for Success

How does F4S help me start my business?

Fingerprint for Success (F4S) benchmarks your unique talents against entrepreneurs who exited their business for between $6 million and $1.2 billion.

By assessing 48 of your intrinsic attitudes and motivations, we can illuminate your talents to optimize and the blind spots to beware.

We're the rocket fuel used by successful entrepreneurs.

Creel Price

Creel Price

Author + Co-Founder of Investible

No other tool is as powerful or insightful to identify and develop entrepreneurs as F4S.

Heather Wilde

Heather Wilde

Unicorn Whisperer, CTO, ex-Head of Support for Evernote

F4S is an indispensable tool in any agile company's arsenal. With the revolutionary and easy-to-understand insights it gives, it is my most highly utilized and recommended business management tool.

How does Fingerprint for Success work?

We've studied the behaviours and attitudes of successful entrepreneurs for 20 years.

We're nerds so you don't have to be.

Why should I use F4S?

You'll have unlimited access to our exclusive data, videos and insights in one sweetly‑designed web app.

In case you were wondering...

So, is F4S a personality test?
Hell no! We assess 48 of your intrinsic attitudes, motivations and preferences, in the context of your work and business. You could also call each one an interest, filter, focus or style.
What's a motivation?
Motivations, or how you prefer to work, are what you naturally gravitate towards, versus the stuff you put off until tomorrow.
How does the online assessment work?
Over roughly 15 minutes you'll answer 40 questions and rank five possible answers. By the end, you'll have worked through 200 test items, measuring 48 motivations at least four times. Yep. We're thorough.

Why should my team use F4S?

Other than the fact that you're a really great founder?

What else can we tell you?

The geeky bits:
F4S is based on 20 years of qualitative and quantitative studies of successful entrepreneurs and business owners using correlational analysis with specific business results. Our global academic studies are ongoing. A study of the 'intel chip' that powers the F4S assessment engine found a reliability score of 89-98%.
I don't really do data. Is it all a bit complicated?
We want F4S to be simple to use, so we translated our study data into sparkling visuals, videos and insights, so you can easily see how you compare to successful entrepreneurs.
But what if I'm no good as an entrepreneur?!
Our science shows there's no such thing as a good or bad entrepreneur, but with F4S you're aware of your talents and can optimize your blind spots. Then, nothing stands between you and world domination.
Trevor Folsom

Trevor Folsom

Chairman + Angel Investor

All entrepreneurs love data for running their business, but all fall short on having any data on themselves. As an angel investor, I have found F4S an invaluable asset in backing and supporting founders.

Emma Isaacs

Emma Isaacs

Founder and Global CEO, Business Chicks

As an entrepreneur, there's nothing more powerful than growing your self-awareness. F4S provides the opportunity to explore what's missing and what you need to work on to get ahead.

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